You pick the topics. We surface the numbers.

Topics.so groups your posts by what they mention, then adds everything up. Name a sponsor, a series, or a subject: one topic, one report, every platform.

Works with Facebook, Instagram, LinkedIn, TikTok, X, and YouTube.

Three steps, then it runs itself.

Connect your accounts

Link the accounts you publish on in a couple of clicks. Your posts and their metrics sync on their own.

Name what to look for

Create a topic and give it matchers: the words and hashtags that mean a post belongs. Matchers read captions and cover text.

Watch posts sort themselves

Every post that mentions a matcher joins the topic, past and future. Adjust the matchers and posts regroup to match.

For sponsorships

When a sponsor asks how it went, the answer is already there.

Create a topic for the sponsor's name. Every mention across every platform is counted, from the first post to the last, with totals you can stand behind.

Built for the way you publish.

Every post, every platform

Views, likes, comments, and engagement rate for each post, side by side on one page. YouTube included.

Numbers with a memory

Daily snapshots show how every post grows over time, not just where it ended up.

Room for the whole show

Each brand keeps its accounts and topics together. Invite your co-host or your editor, and everyone sees the same numbers.

Start with one topic.

Connect an account, name a topic, and see your posts sort themselves.